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LVT, WPC, are still the main drivers of the flexibility category
As reported by "Floor Covering News", the flexible product category has been on a glorious path since 2016, and industry observers attribute this significant increase to LVT.
According to the research of Floor Covering News, LVT and its sub-categories accounted for 42.3% of total residential housing in 2016 and 67.6% of residential dollars. Other flooring categories will continue to lose overall market share. Especially laminates, with the advent of WPC/rigid cores, laminates will suffer greater impact due to water and noise issues.
Continuous development
Experts predict that the growth of LVT will continue into 2018. WPC/Rigid Core will become a larger subfield. It is expected that the two will usher in at least another two years of active innovation.
The prospect of traditional LVT
There are many different views on traditional LVT views. Some people worry that WPC and Rigid Core will cannibalize traditional LVT, especially high-end LVT, because market data proves that multi-layer flooring is occupying the share of click LVT. With the enhanced technology and realistic properties of these designs, the affordability and performance of multilayer flooring, the vinyl option has become a clear competitor in the overall choice of flooring.
